Director of Sales - B2B - Retail Channels Job at StickerYou, United States

  • StickerYou
  • United States

Job Description

  At StickerYou we believe that expression is a fundamental need and that there is a universal love for stickers. Stickers bring joy to people across a wide range of demographics and age groups and are a leading form of social expression. Our domestically made quality makes us the ‘Mercedes' of stickers, and the wide range of designs we offer is curated via our platform’s relationships with hundreds of popular designers and licensees. They can be an impulse buy or a product that can be customized for different channels, and have proven to sell very well at a diverse range of retail customers. 

We’ve cultivated a high-performing sell-through line of sticker merchandise that reflects trends identified by our market research and proprietary pop-up stores.  Our expertise and flexibility position us as an important wholesale partner to retail chains in sectors including grocery, convenience, crafts and gifts and tourism. In a rapidly changing and highly competitive retail environment our clients benefit from the unique competitive advantage of our products that helps them attract new customer revenue. 

To make the most of this opportunity for growth for us we’re hiring a Director Retail Channel Sales.  

This opportunity will appeal to someone looking for a player/coach role who is looking to add another victory to their track record of success in the discretionary CPG domain who has a passion for developing new direct accounts and distributor relationships with “brick and mortar” retailers.   As the sales champion for this fast-growing part of our business for our popular sticker lines we’re looking for someone with the following experience who is looking for an opportunity to apply their skills and experience in a largely untapped market.


  1. You are first and foremost a salesperson that has built trustworthy retail relationships. You have built and grown the retail channel for a product based company before, including selling direct to retailers and indirectly through their distributors, resellers, and partners. Your experience is primarily with US retailers with Canada and other markets an asset.
  2. You have demonstrated General Manager level attributes in past roles. Our complementary ecommerce business already has a highly skilled team in logistics, design, marketing and production to support you. That said, we know there are many aspects of the supply chain and merchandise logistics that are unique to retail channel sales. You will need to leverage that experience to ensure we have the people and the processes to deliver on the sales opportunities you are bringing in but not just be looking to inherit or hire a team that will do all the heavy lifting for you. (Must have)
  3. As we expand our offerings and develop new markets we envision that our product line will include unique product development and POP merchandising solutions. Prior experience in product development would be nice to have.


  • 10+ years B2B retail sales experience in discretionary consumer goods (promotional and/or licensed content would be a definite bonus)
  • 5+ years experience developing and supporting a retail sales channel function.
  • 3+ years operations and people management experience
  • Smarts, grit, and creativity to help build our retail division and our brand.
  • Google Sheets and/or Microsoft Excel proficiency
  • Excellent oral, written and digital communication skills
  • University or College degree in business or commerce.  


  • StickerYou is headquartered in Toronto, Ontario, Canada. Some travel to this location will be required but since we do not have an office in the US this person will primarily work from home/remotely.

StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape and quantity. We help businesses and consumers make their marketing, packaging, décor or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaged workforce in Toronto.. We are a global company utilizing software and advanced digital manufacturing to produce custom products locally. We make what matters stick! 

Job Tags

Full time, Temporary work, Remote job, Work from home,

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